Description: ent! Marketing, marketing agency, marketing solutions for Brands
music (53252) marketing (38912) agency (10866) entertainment (10772) toronto (6015) entertainment agency (89) music agency (58) ent marketing libby biason
Holiday Inn® and Holiday Inn Express® partnered with Coca-Cola® to produce a community driven event series that celebrates iconic moments and connections enabled by travel. The Marquee Moments series of live events features epic moments in music designed to tell the brand story for all three brands through an immersive a cultural moment driven by the authentic emotion of human connections.
To launch the YouTube streaming platform in Canada, they partnered with ent! to build out an epic moment in music with a show strategy that played up the brand messages of diversity and discovery all with an element of surprise.
19 artists took the stage each performing two of their songs in a 2-hour show filled with incredible show moments. We took the consumer on a music journey leaving them with a playlist to remember.