Description: Portfolio site of Eric Sorensen, award-winning creative director, copywriter and brand leader.
Gamers don’t just game for the sake of gaming. There’s a greater emotional reward behind why they play. They love the thrill of competing and testing their skills. It lets them step into another world where they can connect with other gamers and escape from the everyday. In this campaign, we let gamers know that Best Buy has all the gear, games and accessories to help them achieve their gaming endgame.
Bees account for one of every three bites of food we eat. Yet their population has been declining rapidly in recent years. As an organic food brand vested in their well-being, Cascadian Farm wanted to create a campaign to rally consumers and help bees thrive. So we launched “Bee Friendlier,” an initiative designed to drive awareness of the problem and more importantly, show people how easy it is to be part of the solution.
In this spot for a Best Buy appliance sale, we promoted LG refrigerators with craft ice makers.