Home | Katy Gurin
VISION LAB
Description: Interested in time travel? Meet here, last Thursday at 7 PM.
Share Farida Amar is a Creative Director and Communication Theorist based in Los Angeles and she is building visual languages that allow humans to interface with ideas. Farida’s formidable talents in both communication theory and practice are undeniable. Early in her career, she held the distinction of being the youngest Art Director in Europe. In this role, she produced industry-leading work that won numerous awards and accolades. While she was able to effectively develop ideas in service of brand aware
She has since focused her work on creating and stewarding platforms that nurture radical creative ideas; these communities are designed to hold the space, resources, and focused intent that allow ideas to materialize; to provide oxygen and terra firma for wild new species of thought. As a citizen of these platforms, Farida specializes in helping creative professionals reclaim the visionary side of their work and think outside the scope of their practice.
Currently, Farida serves as the Publisher and Creative Director of Forecast Journal , an art collective and independent biannual publication working exclusively in analog formats. Most recently, Farida also served as Creative Director for ToftH (Transformations of the Human), an organization that considers the philosophical implications of disruptive technologies.
Home | Katy Gurin
VISION LAB