Description: Strategy and Valuable Outsmarting Algorithms
Even if you enter the same query into the Google search bar every day, you are going to get new links underneath. That’s because bloggers and writers publish over 4.5 million blog posts and articles every day. With such a huge amount of content adding to Google daily, making it to the top is definitely a challenge! That’s where Search Engine Optimization (SEO) comes in! SEO is the key to make your content appear on the top search engine result pages (SERPs) organically. SEO is all about bringing a lot of ye
Well, it is everything about that and a lot more! SEO is not a science, but an art of getting higher rankings in the SERPs in an organic way. SEO takes into account several significant factors such as keywords, length of content, crawlability, readability, engagement, backlinks, images, and videos, etc. This means that other than producing great content, you largely need to focus on the O – optimization – part of SEO to make it stand out. So while you spend hours writing your blog posts, it only takes a few
Now when we look into the detail, there are two types of SEO. On-page SEO On-page SEO refers to the ranking factors that Google bots will determine directly by crawling into your content. These mainly include content, page structure, layout, headlines, keywords, etc. Content is the most crucial factor. When Bill Gates said around 60 years back that Content is King, he was definitely right. What makes up great content is quality, no plagiarism, and good keyword research, the right use of keywords, Meta descr