When I adopted her, my dog was twelve, toothless and only had one eye. And yet, I loved her so much, I found myself wondering, “How could anyone have given her up?” This campaign is all about that simple human truth. And also… vampires!
Recognition: London International Awards: Bronze for “Vampire”
If GE’s founder, the inventor Thomas Edison, were alive today, I like to think he’d see a bit of himself in the hero of this brand spot for GE.