#FREEHAWAIIPHOTO HAS BEEN SOLD TO GMONEY! The license is now unlocked and available for download.
This project originated from the idea that the virality and large use of an image in the physical and online world increases the importance of provenance and therefore the value of the NFT. #FreeHawaiiPhoto is also a statement of gaining back control over use of our images and fair compensation.
In October of 2017 this photo of a lonely road in Hawaii was captured by landscape photographer Cath Simard and shared on her Instagram account. The photo quickly became a viral sensation, being shared thousands of times on Instagram, Facebook, and Twitter and reached the front-page of websites like Reddit, 9Gag, iFunny and others. Along the way, the original artist was very often not credited for the photo and never received a dollar of compensation for its usage.