Frog Blog | Jump In, The Water's Fine
Or as Brad Shorr once pointed out , in this case corrugated creativity…
This ad made me smile. (Link to McDonalds new Kid’s Meal ad over at Creativity Online)
The ability to automate, dig deep, pre-sort, evaluate, chew, swallow, and spit out decisions without really understanding the implications or assumptions hard-wired in the set-up can be a rather large problem. A recent Wall Street Journal article by David Wessel about the use (overuse?) of software to screen job candidates got me to thinking about the costs of overly picky employment systems.
Frog Blog | Jump In, The Water's Fine