Description: Digital transformation and analytics maturity are complex beasts to tackle within any organization. Better understand the how with this book.
Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Get the second edition (with Google Analytics 4, Ads Data Hub, and more) on March 16, 2021. Buy On Amazon | About The Book In 2019, $130 billion was spent on digital advertising alone, as major re
CEO and co-founder of InfoTrust, a global analytics consulting and data governance company. Under his leadership, InfoTrust received numerous honors and awards, with inclusions on Fortune’s Best Small Workplaces, etc.
Chief Marketing Officer at InfoTrust. He’s an adjunct instructor at the University of Cincinnati and Xavier University, and is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.