HOME - Betty Adamou
Description: Encourage play and intrinsic engagement by using games and gamification in market research. By using immersive games, researchers can create simulations to understand how context drives behaviour and choice.
Use the power of intrinsic engagement, play, and games to revolutionise how we conduct research, collect data, and change the world.
Games and Gamification in Market Research is available through several outlets. For the full list, check out the Buy Now page .
With special Foreword by industry thought-leader and author, Dr Annie Pettit, PhD . (I love you Annie. Thank you for helping me make this book happen!) and contribution from Jane Frost, CEO, Market Research Society .
HOME - Betty Adamou