Mick Sutter
Description: Gari Cruze is a senior copywriter. This portfolio features some of his digital, video, TV, print, outdoor and other marketing and advertising work.
So basically, I know how to pick the right words for the situation and arrange \u2019em in ways that resonate. Plus I create and collaborate on ideas for wherever people experience a brand. Websites and other digital spaces? Check. Social media platforms? Hi5. Print and TV? Damn skippy. Plus I know enough about SEO, UX, usability and the mating habits of the Duck-Billed Platypus to be slightly dangerous.
LATEST BLOG POST: How to know if your company\u2019s brand purpose campaign is authentic or opportunistic | READ IT NOW >
Brief: Get busy holiday shoppers Who usually choose Uber To consider hailing a Lyft instead By making a Lyft ride more fun The idea: Combine the joy of Christmas with Lyft's upbeat brand. How? With ugly Christmas sweaters (on the cars) and caroling (in the cars). First we partnered with artist Jessie Hemmons , famous for creating incredible yarn-based street art all over the world. Then we outfitted each backseat with a karaoke screen loaded with Christmas carols so passengers could sing in their own merry
Mick Sutter