Description: Hyperdimensional stargates and goat bleats.
Axe wanted to launch its new line of premium fragrances by “owning premium,” but not your momma or your daddy’s premium.
We needed to own the world of Gen-Z premium. A world where “premium” is spelled G.O.A.T.
The campaign marks round two of Axe’s partnership with 4PF (Four Pockets Full) frontman, Lil’ Baby.