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Famous writers aren’t as famous as celebrities from other walks of life, such as actors or rock stars. There are exceptions to the Known By Looks stuff, such as Neil Gaiman doing a rock star image and Donna Tartt’s actor poise, but they’re hardly household names.
Most readers remember title and scenes while forgetting writer, let alone publisher, year of release, cover art, and all the rest us book people may know and chat about on Book Tube.
Art and artist are separate BUT: If a writer is a bigot or in some other way distasteful or opposed to humanism’s standards of acceptance and democratic inclusiveness, one becomes reluctant to give that writer money, which is tantamount to supporting them and their views.