Description: Increase sales, achieve peak performance, and prosper in the new world of consultative selling. George Ludwig's customized sales effectiveness training programs, and consulting services turn average salespeople into members of the Selling Elite.
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George Ludwig's customized speaking , training , and consulting services will help you and your salespeople gain the competitive edge and become members of the Selling Elite —even in the toughest economy!
Once upon a time—back when the economy was booming, credit flowed freely and flipping houses for profit was practically a national past time—selling was a whole different ballgame. Sure, salespeople had to show up and "present" their product, and maybe engage in a relationship-building golf game or two, but they didn't necessarily dig deep enough to uncover a customer's point of pain (or desire for gain). Then came the economic downturn and all the rules changed.
These days, it's harder than ever to acquire customers and (more to the point) keep them. Not only are funds in short supply, decision makers are bombarded by a blizzard of messages every hour of every day from every direction. Salespeople must be at the absolute top of their game — every time... or they will come up empty-handed. Even the greatest "relationship skills" won't keep clients from straying. Today, sales success requires complete mastery in three critical areas: psychology, strategy, and sk