SEO practice has largely been the preserve of online based businesses. However, there are concerted efforts within the market to lure locally based businesses of all sizes onto the competitive SEO bandwagon.
Frank Abagnale, the Customer Success Manager of Semalt , presents reasons to engage in competitive SEO for a local restaurant, repair shop, dental clinic, or motor industry.
First, yellow pages have lost relevance. Their rightful place now belongs to search engines which take milliseconds to provide results as compared to the painstaking effort in perusing yellow pages. Search engine results also come with detailed information, maps, satellite photos, and reviews by other users. This preference by users makes it necessary for local businesses to engage SEO practices to make them visible online and thus opening up avenues for digital marketing and client conversion.
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