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When you touch people’s hearts, you move them. This builds trust and commitment. Whether it’s with your customers, prospects, employees or personal relationships—commitment is a powerful tool that creates a loyal following, better morale and a healthier bottom-line!
Best selling author Stan Holden knows that the secret to moving people isn’t really a secret at all… it’s simply treating people with authenticity and unexpected kindness through story and fun. This should be permeated throughout your organization… including your marketing, advertising and human resources materials.