Description: The market powerful Global Digital SuperBrand Portfolio has all of these scalable attributes and, as a portfolio, is immediately recognizable & understood across markets, boundaries, cultures & languages. Our portfolio includes renowned Superbrands such as DataDigital.Com, MobileDigital.Com, and LocalDigital.Com.
This past year of 2022 has been one of turbulence so seismic in scale and rapid in impact that the world is still computing the effects in 2023. In the face of highly disruptive market headwinds, digital brands continue to drive recovery in business asset values. Such brand-driven I.P. recovery is reflected in the latest Brand Finance PLC Global Intangible Finance Tracker, published Q4, 2022, " GIFT 2022 Report ".
This report states that despite a turbulent year, global brand-driven intangible values have followed the trend seen in previous financial crises. It declined 25% year-on-year, from US$76 trillion in 2021 to US$57 trillion in 2022. However, global intangible values in the tech sector rebounded in January 2023, reversing a substantial amount of last year's losses and setting the table for substantial gains in 2023. To put global intangible values into perspective, US$57 trillion in intangible value exceeds t
Over the next three years, intangible values will be driven by strong digital transformation tailwinds that are consistently more powerful and reliable value drivers than macroeconomic headwinds. According to the latest IDC report, digital transformation will be a 10.7 trillion dollar market by 2025. Drivers include 750 million net new cloud-dependent applications being built in the enterprise over the next three years; that's more than all applications built in the last half-century. AI will add dynamic op