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Just got wind of a pretty cool promo that Callaway Golf is doing in honor of Ernie Els’ major championship victory at Royal Lytham & St. Annes. Based on Els’ British Open score of 273 (67-70-68-68), Callaway will — for 273 hours beginning at 12:00am PST Wednesday, July 25 – sell its RAZR Fit driver for $273 and its HEX Black Tour golf ball for $27.30 online at shop.callawaygolf.com .
The promotion will also be available at participating retailers. The Big Easy used both the RAZR Fit driver and the HEX Black Tour golf ball to propel himself to the second Open Championship victory of his Hall of Fame career.
The Callaway RAZR Fit driver has now won 10 professional tournaments worldwide, with five victories coming in the last seven weeks.