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Search engines count on keywords to comprehend what a page has to do with. Ideally, your web content must consist of keyword phrases that mirror the actual search query a customer could make use of to locate your service or product. As an example, if somebody searches for “cars and trucks,” it would certainly be valuable to have words vehicles in the title tag, LINK, and meta description of the web page. This is exactly how search engines figure out significance and rank web pages.
Keywords are also an integral part of the description text of a web page, which is displayed in the search results page and is usually used as a search query itself. It’s important to be cautious with excessive using keyword phrases in the summary message, as this can be viewed as spam and might result in your web page being penalized by search engines.