Description: Callie Murray is an entrepreneur, writer, and grassroots marketer who founded The Big Fake Wedding and groundsweller. She writes to project persons like herself who are pursuing businesses, side gigs, and life-giving endeavors.
We’re often asked if there is a silver bullet when it comes to marketing. Generally folks who ask this imagine a big publicity spot or a perfectly crafted campaign, leading to exponential growth and smooth sailing.
But our answer? The closest thing to a silver bullet in the marketing world is something everyone wants to talk about .
When a message spreads through what folks call word-of-mouth, grassroots or experiential marketing, or (here it is) a groundswell growth, it becomes more than just a message; it becomes a movement.