Description: gutshare™, mindshare, branding, brand, sales, revenues, selling, marketing, CEO, sales training, shareholder, capital, Marc Rudov
Mindshare Is Meaningless
You’ve heard of mindshare, the portion of customers’ minds that a vendor’s brand occupies. Mindshare is meaningless; building it is a waste of shareholder capital.
NEWSFLASH: Branding is visceral. People don’t make cerebral decisions — ESPECIALLY PURCHASE DECISIONS — even in the industrial, technology, military, and commercial sectors .