Description: Understanding market opportunity, uncovering brand strength. Qualitative research, ethnography, brand semiology. Ccrafting strategy, communication, developing ASTUTE AND DRAMATIC POSITIONING IDEAS. Inspiration and intelligence for brands.
marketing (39197) brand (7281) strategy (6501) qualitative research (118) ethnography (101) consumer insight (24) international market research (10) advertising research (8) concept testing (3) semiology (1)