Copywriter, pizza pioneer
Cancer is something that affects nearly everyone—and when it does, it can feel like it’s taking over. We wanted to make a spot about taking some of that control back. We heard from many cancer patients who had decided to shave their heads to get ahead of losing their hair, and we based our idea around using that moment to show that you do have choices when it comes to your cancer. I wrote the script and helped develop the concept, look and feel and direction of the spot. It’s stripped down: black and white,
Additional Creative Credits: Associate Creative Director: Michelle Ventriglia Director: Samantha Scaffidi Creative Director: Meredith Schwinder Creative Director: Chris Grenier