Description: a blog which cover various aspects of digital photography from image capture to lighting to printing related equipment and accessories.
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I suspect that some of you may be surprised that a camera or cameras are not our game changers. Don’t get me wrong, cameras are important, but we need to put things in perspective given the electronic and multi-media world we live in. Imaging is big business and it all comes down to two words: Content and Programming . These are the backbone of the entertainment and media business and are what fuels both advertising revenue and consumer viewing, and ultimately results in consumer spending. Advertisers
The Internet has created opportunities for independent filmmakers and product marketers to bypass the traditional distribution and marketing models and promote and distribute their own products often direct to consumer without the need for elaborate infrastructure. With increasing competition and bottom line concerns— concerns for large studios, independents, and upstarts— there is a need to deliver quality content and programming faster, and as economically as possible. HDSLRs, with their larger sensors,
Camera performance, look, file flexibility, workflow and associated costs (including ownership or rental) as well as project budgets are indeed an integral part of the production of content and programming. Interest and use of HDSLRs by content and programming creators have had a significant influence in the development of new dedicated larger sensor, motion capture products that offer the interchangeable lens flexibility offered by traditional SLR and DSLRs and a form factor and features including monit