“Highly individualized, personalized advertising – the obsession of online advertisers – makes advertising a private, rather than public, experience. It keeps us from knowing what advertising our friends are seeing. Which in some way keeps us from knowing what brands may be culturally acceptable.”
http://adcontrarian.blogspot.com/2019/01/why-online-ads-havent-built-brands.html
I’ve been quiet here so I’ll share a couple of thoughts about my 2017 and what we’ll keep in mind this year #neonelephant