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So, I had a piece in the Guardian published this week talking about the rather ridiculous nature of 'rearview thinking' masquerading as insight that is starting to penetrate the marketing fratenity and its inability to use common sense. It got edited (rightly) so that it upset less people than it informed or entertained. I promised I would publish the un-edited version but edifyingly it has been picked up by a few journalists who want to use bits and pieces so I am somewhat hamstrung in giving the 'full mon

It is a watered down version of the original rant but a bit more Charlie Brooker perhaps - abeit a bit longer than necessary but bear with me: