Description: Hsiao-Han Chen is a multi-disciplined New York City based packaging designer with Master degree in packaging design in Pratt Institute and Bachelor degree in industrial design.
graphic design (25751) designer (14657) new york (13091) freelancer (3197) new york city (3120) packaging design (778)
I design brands by telling compelling yet ownable stories. Make complex concepts easy to understand and help brands engage and connect to the right audiences.
I build design system from the ground up. Set standards and define details. Ensure quality and bring alignment to teams in terms of how to use brand assets.
I oversee brands being activated, released and to impact the world. Ensure the brand assets are designed to be versatile and scalable for multiple touchpoints and platforms.