Description: Creative direction + design
web design (202730) creative (15274) digital marketing (10141) email marketing (4302) art direction (3088) user experience (2358) copywriting (2175) creative direction (923) creative strategy (126) interactive marketing (70)
Role: Creative Direction, Design In early 2020, Logitech began redefining the Brand – the goal was to develop a stronger emotional connection with consumers. My team supported Logitech on a series of high-profile campaigns – focused on creativitiy, inclucivity, and taking a social stand. In addition to those campaigns, we modernized the design system for the global CRM program for Logitech & all sub-brands.
Creative Direction, Design, Copywriting Established in the 1950s, Vail has become the premier mountain resort company in the world. With that growth comes the challenge of managing omnichannel marketing for 41 unique resorts. My team worked closely with the Vail team to design a robust yet nimble Design System to manage all touchpoints across brands.
Role: Creative Direction, Design In concert with the launch of Visa Checkout, my team was enlisted to support the global CRM development & shape the consumer experience. This design system & suite of lifecycle touchpoints are at the forefront of the industry. Designed for mobile & built for engagement, the visual components of this program have elevated the Brand.