ADvTECH Group | Education - Resourcing
Chemineering
Description: The IIE School Of Hospitality & Service Management Home Page
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In the age of the experience economy service trumps everything. The modern consumer prefers experiences over stuff. That’s why we need to think differently about service and how it lies at the heart of each experience.
Every touchpoint between a customer and a brand is an experience – one capable of creating positive memories for the customer. Memorable service develops strong brand loyalty and valuable user-generated content like rave reviews for restaurants, hotels, casinos, amusement parks, events, cruises, and entertainment.
Iconic brands know this. They pull out all the stops when it comes to service. Disney Institute teaches the Disney way in the form of courses on customer service and experience. The Ritz-Carlton has a team of trainers that companies hire to learn the secrets of creating world-class hospitality and service. Zappos.com has its Delivering Happiness programmes. Hilton empowers its front-line staff with customer feedback and gives them data to provide personalised, proactive service to every guest. From food and
ADvTECH Group | Education - Resourcing
Chemineering