Mass Customization, Customer Integration, Open Innovation & Personalization
crm (6866) customer relationship management (494) personalization (366) open innovation (123) mass customization (17) customer integartion (2)
Welcome! This web site reports since 1997 on mass customization , personalization , customer integration , and open innovation -- strategies to co-create value between companies and customers . It supplements my blog on these topics . It is edited by Frank Piller , RWTH Aachen and MIT Smart Customization Group. Most information here is in English, but some links also refer to German texts . If you find that some information is missing, please contact me for any hints or further questions.
For an introduction into mass customization & open innovation in form of some brief articles , head here .
The following video (in German language) provides a brief introduction into the main topics of this site (if you do not understand German: English language videos on mass customization )
Mass Customization, Customer Integration, Open Innovation & Personalization