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Digital marketing is the process of attracting and retaining customers through online channels like websites, social media, email, or text messages. It’s a highly competitive field, and skilled digital marketers are in high demand.
The BLS expects career opportunities in marketing to grow by 10% over the next decade. Full-time and freelance digital marketing jobs will be in especially high demand, with employees prioritizing opportunities that offer remote work options over 100% on-site roles.
Digital marketers who specialize in SEO understand how keywords and phrases are used online. They can also use paid tactics to help drive traffic to a website or e-commerce store. This is a skill set that is highly sought-after by businesses and individuals who rely on web traffic to find or sell products.