Description: Leveraging advances in behavioral science with cutting-edge quantitative market research solutions to provide unparalleled insights that activate brand strategy
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At iMR, we connect businesses with answers to challenging questions that other insight providers cannot. Leveraging advances in behavioral science, we have pioneered a suite of innovative analytics tools to access both the conscious and unconscious processes of buyers and decisionmakers.
With broad knowledge of life science and major consumer verticals, our team brings vast expertise from both the consulting and client side of the insights industry
With expertise gained from fielding studies in more than 20 countries, our methodologies are designed to capture localized nuances while avoiding cultural biases