Description: Shelby Hayden Craig. Creative Director × Art Director × Director × Photographer
Executive Creative Director × Director × Photographer
For 15 years I've been immersed in the worlds of advertising, media, content, production, photography, copywriting, art direction and creative direction. People have called me a '21st-century storyteller that thinks big and has the skills to make ideas come to life’ but I believe getting your hands dirty is all part of the fun. To me, the whole creative process is important, from digging strategically for fresh discoveries to leading the creation of ideas to guiding production to make things in new, nimble
I'm most proud of: growing a creative focused team from 4 to 30 people nationally, mentoring 3 interns from fresh out of school to award-winning creatives, achieving the first One Show pencil for MediaCom globally for the branded TV series Air Rescue, and starting my own strategic creative consultancy that partners with clients around the world.