Alex Murray
IN'N'OUT FRAGRANCES
As part of a multi-sensory brand experience designed by Amsterdam-based Random Studio for the Jacquemus pop-up at London’s Selfridges in 2022, we created a series of five scents that add a playful olfactory dimension to the different elements of the Jacques Tati-esque spatial installation. Our ‘tromp-nez’ accented the surreal maze of giant objects and interactive scenographies that brought to life the brand’s founder Simon Porte’s childhood impressions of the south of France. The five compositions diffused
Photographer Anja Wille Schori asked us to create a scented starting point for a workshop for her bachelor students in 2021. An invitation to translate smell to sight around the aesthetic theme of the Nature Morte (still life), we made a fragrance for them to respond to visually. Inspired by an autumnal walk in the woods, Eau 2CVph 11 is a layered, indolic smell that conjures the last cry of a flower before it dies and turns into compost. The project lived on in Anja’s own response to the scent which reimag
Alex Murray