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When you are out and about, take a moment to look around and see just how common outdoor advertising is right now. You will see ads on billboards on the side of every highway, major or otherwise, on public transport, buildings, and just about anywhere that can hold an advertising banner. The average consumer is blasted by ads at every turn, and with so many businesses going that route with their marketing efforts, it stands to reason that outdoor advertising is still incredibly effective. While you will alm

Visibility Outdoor advertising is great in the middle of the day when they are easy to see, but what about at night. Sure, billboards usually have some type of lighting in place, but the message on the board might still not easy enough to see, especially if there are some smaller details, such as the phone number of your business or your website URL, on the ad. The ad becomes even less effective in the winter months when the number of daylight hours is less than usual.

Speed Even if you have a massive ad sitting in a great spot beside the freeway, the people who pass it only have a limited time to see it. Speed is a factor here. Drivers are and should be more focused on the road than they are on the ads that sit alongside it. Even when you have ads in a location, such as at a bus stop, where there is foot traffic, people nowadays tend to be in a hurry and have their faces stuck in their phones. That is why viewing speed and ad dimension is a big factor.

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