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Last month, oil giant, Shell, was caught out again by UK regulator – the Advertising Standards Authority (“ ASA “) – for breaching its rules against making misleading environmental claims.
Previous ASA ruling against Shell
This latest ruling is reminiscent of a 2020 ASA ruling against Shell for a radio ad, where it used the claim “ Drive carbon-neutral by filling up and using Shell Go+ today. Make the change. Drive carbon-neutral “. There were multiple complaints about the ad, challenging whether it was sufficiently clear that Shell Go+ is a loyalty scheme. The scheme permits subscribers to purchase fuel and Shell then offset the associated carbon emissions by obtaining carbon credits e.g. with tree re-forestation projects. T
Sixth Circuit Appellate Blog | Squire Patton Boggs Law Firm