Description: M. Isabel Valdés is an "In-Culture Marketing™" expert, business development consultant, published author, public speaker and trainer. She is the principal of Isabel Valdés Consulting (IVC). IVC is a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand and successfully penetrate “cultural markets."
‘Transforming HeartShares into MarketShares © ’ Companies must develop marketing strategies that are both culturally-driven and culturally-relevant to effectively target today’s multicultural consumers. Helping organizations succeed, Isabel Valdés has developed a proven, five-step approach called, Transforming HeartShares into MarketShares©. more . . .
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