Description: James Littlejohn Digital Advertising Senior Copywriter
The pitch: After 15 years, bring back Bud Light’s "Real Men of Genius" – one of the greatest radio campaigns ever. Our twist: bring it into the digital age by celebrating the "Internet Heroes" around us.
As part of the launch, we did a live Twitter thread , where people told us why they were Internet Heroes and we quickly responded with a joke and video singing their praises.
Press: Adweek , AdAge , The Drum