jared.xyz - Ride It to the Sky

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Social media platforms have evolved in a variety of different ways. Some are about sharing things with friends, and many of them have become a way for creators to put content into the world to entertain an audience. It very much feels like the dominant platforms today have become sterile. We use them, but they’re not fulfilling, nor do they have the pioneering sense of adventure and wonder they did as they emerged many years ago. 

Recently I wrote about how something magical is happening onchain in consumer social . The Warpcast community feels like the early days of Twitter, and the openness of Farcaster has made the feed an experimental playground similar to early Facebook when third-party apps like Zynga could build companies on top of the FB social graph.

There’s an emergent playbook for building consumer social apps in web3. It begins with a skeuomorphic version of the web2 counterpart that the crypto community embraces. People onchain have a real willingness to experiment with new things, so acquiring early users is much easier in web3 right now than it is or was in web2. During this first phase, it’s important for application developers to hone in on what makes their product uniquely differentiated from their offchain comp. What are some of the defining c

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