studio (13224) work (4274) concrete (3628) 2012 (491) 2013 (399)
The phrase is accompanied by a website and printed matter. The website includes details of the legal regulations pertaining to the Olympic Games Brand Exclusion Zone, a map of the zone, and resources to download or buy materials to create your own brand exclusion zone.
Though the work was created in response to the Brand Exclusion Zone (or Advertising and Street Trade Restrictions venue restriction zone), it is neither an attack nor a defence of the zone, the Olympics or the brands associated with the games. The piece draws on the Olympic zoning laws to explore the active power of language and its interplay with law, consumer culture, and industry.
The Olympic Brand Exclusion Zone restricts the promoting, advertising, announcing or directing of unofficial brands within a specified location by organisations, groups, individuals and animals.