Description: The portfolio of award-winning copywriter and creative director Jim Diorio, based in Toronto and serving clients and agencies worldwide with advertising, digital and corporate writing across all mediums.
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There’s this thing called SEO, Search Engine Optimization. It decides how much Google likes you. (Google also wants LOTS of copy, at least 300 words per page. So, all this.) Anyway, Google ranks your site by how well it reflects the search terms that people use — in my case, terms like “looking for copywriting services,” “Toronto copywriting,” “Toronto Freelance Copywriter, “Speechwriter.” This is why so much business and marketing writing online sounds the same. It's written for search engine brains, not e