Description: Thoughts on the Client Experience and Banking
Thoughts on the Client Experience and Banking
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According to the 2012 American Banker/Reputation Institute Survey , ING Direct has the best reputation of the 30 banks included in the survey. Rounding out the top 5 are Bank of the West, BBVA, Comerica and Ally Bank. Last year’s winner was BMO Harris Bank, which dropped 8 points (on a 100 point scale) falling to 7 th overall. Bank of America ranked 28 th last year, but their score dropped over 9 points putting them firmly into last place in this year’s survey.