Description: Telephone fundraising solutions and fundraising coaching and consulting for nonprofits, ministries, colleges and universities and more.
nonprofit (3798) fundraising (3435) mission (2015) direct response (83) donor engagement (17) donor retention (10) telephone fundraising (7)
On average, organizations retain between 40-45% of their regular donors each year. Not bad, right? No, not good. This represents the loss of donors. Loss of revenue. And lost mission opportunity.
Each year, you must get new donors to replace the lost revenue.
And the cost to get a new donor is at least 5x more than the cost to keep an existing donor.