Welcome to Paint Your Own Guitar - The D.I.Y. Guitar Finishing Experts
Description: My Passion Is In Helping Businesses Create, Build, and Launch Successful Brands. Can I Help You Build YOUR Brand? WHAT IS BRANDING? Branding, and the proce ...
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The challenge any company faces when trying to build or establish a Brand is to make sure their Brand Identity matches the Brand’s image as closely as possible. As an example, if a product tries to position itself as an elegant Brand, yet uses poorly shot photos in its advertising, or uses subject matter that contradicts this elegant position set forth, a negative gap will emerge which will likely result in the company losing market share/position.
BOTTOM LINE: Choose wisely when hiring someone to help you Brand your company, product, or service! Your success hinges on this decision. WHY REBRAND? In talking to businesses over the last two decades, what I’ve found is that many of them pour ALL of their money into the Research & Development of their product and leave nothing to Branding & Marketing. This is a HUGE mistake. With nothing left in their budget for the most important component to the success of their Brand (that’s right – you heard me correc
FACT: Whether you believe your product is the best in the industry is absolutely irrelevant; it’s what the consumer believes is the best in the industry! If they perceive you as the best – or at least – one of the top Brands in the industry, they’ll buy your product. It doesn’t matter that the components of your Brand are 50% better than your competition, your Brand is judged on appearance initially – and, how your Brand makes that consumer feel.
Welcome to Paint Your Own Guitar - The D.I.Y. Guitar Finishing Experts