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Description: Learn how to uncover what your customers really want and get a new perspective for innovation with Jobs-to-be-Done thinking at the JTBD Summit 2024.
Jobs-to-be-Done (JTBD) theory is widely accepted as the future of innovation. Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently. Learn how to apply this thinking and help your company make innovation predictable and profitable. The Outcome-Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice.
How to discover opportunities for value creation in the market based on the jobs-to-be-done. How to position and improve your existing products. What new offers are needed to fill the gaps in your product/service portfolio. Which long-term strategy should be pursued to create value that will resonate with your customers.
How to uncover market ecosystems based on the jobs-to-be-done and job executors. How business ecosystems are aligned to create value based on true customer needs. How to address different job executors with a digital solution platform.
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