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W. Thad carR
NBA Digital (Director, Product Development)
Broad leadership of digital product strategy, UX/UI design, development, and operations for the domestic NBA market. Responsible for the launch and day-to-day management of consumer-facing products for mobile phones, tablets, gaming consoles, televisions and numerous OTT devices. Products include authenticated live video/audio streaming, in-app purchase, push notifications, social integration, and sponsorship vehicles.