Their habitat is threatened. Their hopes are dwindling. Our hearts are melting.
Cool Effect is an organization that fights climate change by supporting the world's best carbon-reducing projects. For the holiday season, I helped Swirl in San Francisco create a campaign that explored the profound effects of climate change on humans and snowmen alike.
For this campaign, I wrote the script for the short film "Save Our Snowmen", in addition to creating a full-page ad for the New York Times, video billboards, website copy, protest signs, bus wraps, emails, YouTube trailers, Facebook ads and more.