Turning SMEs into super-brands
Pay On Results PR For SMEs & Startups | Just In Time PR
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Chris and Rose of Bax Botanics , an über-cool Wetherby-based creator of some of the world’s finest non-alcoholic spirits, approached Just In Time PR in the summer of 2020. They had a super-duper product but needed to get the Bax Botanics brand out there, all the more so in the run-up to Christmas; at the same time, they were wary of committing to a conventional PR agency that would cost a heap of cash and potentially leave them with a serious financial hangover.
So the Rhizome Lite model ticked all the boxes. Since August of 2020, Chris and Rose have bought around six days of our time and for that we have landed them some MEGA hits in their target media: among countless other outlets, they’ve been featured on the BBC , in Cosmopolitan , Glamour , Vogue , Tatler and the Daily Telegraph — and the result has been a huge amount of traffic, brand awareness, sales and SEO value.
All in all, they’re as happy as Larry (but not Larry Hagman, who played JR in hit 80s soap, Dallas, and drank like a fish). As for the future, with more and more people drinking less and getting off the pop altogether, we plan to help grow the Bax Botanics brand to be as big as the Brewdog. We’ll drink to that (in a manner of speaking)!
Turning SMEs into super-brands
Pay On Results PR For SMEs & Startups | Just In Time PR