Karen Levine on Digital Media and Other Musings
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners. In the first, slated to launch in mid-May, the beverage maker will roll out Pepsi Loot, an iPhone app that will use the geo-location abilities of users’ mobile phones to identify and direct them to nearby restaurants that serve Pepsi beverages, both chains such as Taco Bell, Pizza Hut, IHOP, Popeye’s, Dairy Queen
Thursday, June 3rd