Design × Tech × Culture — Svbset
Authentic, fascinating goods from India’s most loved brands. — Wantful
Karl Fernandes — Journal & Miscellany
Description: Specialized generalist designer with expertise in systems thinking and rapid prototyping. Currently — Product Design Lead at Brandwatch.
Specialized generalist with expertise in systems thinking and rapid prototyping. Design systems enthusiast. Figma devotee.
In February 2022, I became the first Product Design Lead at Brandwatch . My remit here includes nebulous, high-impact projects concerning the overall platform experience. These require navigating ambiguity, creating solution hypotheses, getting organisational alignment and shaping the vision for the future.
Many years prior to this, I was part of creative studios, digital agencies and product teams — most of them local early-stage startups. Besides designing products, I’ve had to wear many hats — pushing frontend-ready code, hiring and mentoring junior designers, and creating pitch decks to raise funding.
Design × Tech × Culture — Svbset
Authentic, fascinating goods from India’s most loved brands. — Wantful
Karl Fernandes — Journal & Miscellany