Description: Kayla Nixdorf. Copywriter.
Kayla Nixdorf. Copywriter.
CareerBuilder has over 25 years in the recruiting business, but after 12 years of radio silence (and tv silence and social and every other marketing avenue silence) they were not top of mind against the Indeeds of the world. The Great Resignation, sprung by the pandemic, was a moment CareerBuilder could own, but they weren’t on job seekers’ radar. We had the opportunity to reintroduce CareerBuilder to the world, starting from the strategy up. We built CareerBuilder a new brand voice, look and feel, and rela
Role: Associate Creative Director / Copy Agency: Decoded Advertising